23 July 2009

Four Amazing Words

He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase:

“See Plans and Pricing”

This resulted in a 200% increase in sign-ups. That’s right. 200%.

via Carsonified » How to Increase Sign-ups by 200%.

On reflection, when comparison shopping a service or site, I’m much more likely to continue investigating if they have a “Plans and Pricing” link that makes it easier to figure out how much it actually costs.  Some sites make me go through a signup or purchase process just to find the prices, and, those, I often bypass as not worth the effort.

H/T TimOReilly

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