How to Increase Web Site Sign-ups by 200%
Four Amazing Words
He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase:
“See Plans and Pricing”
This resulted in a 200% increase in sign-ups. That’s right. 200%.
On reflection, when comparison shopping a service or site, I’m much more likely to continue investigating if they have a “Plans and Pricing” link that makes it easier to figure out how much it actually costs. Some sites make me go through a signup or purchase process just to find the prices, and, those, I often bypass as not worth the effort.